The attention merchants

the epic scramble to get inside our heads

Nėra viršelio

Tim Wu: The attention merchants (2016)

403 psl.

English kalba

Publikuota 2016 m. balandžio 5 d.

ISBN:
978-0-385-35201-7
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Žiūrėti „OpenLibrary“

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"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"--

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Temos

  • SOCIAL SCIENCE / Popular Culture
  • Consumer behavior
  • Advertising
  • BUSINESS & ECONOMICS / Industries / Media & Communications Industries
  • HISTORY / Social History
  • Marketing
  • History