Hardcover, 238 pages
English language
Published Dec. 14, 2006 by Hyperion.
The long tail
the revolution changing small markets into big business Professional Development Collection
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Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.
Subjects
- Market segmentation
- Internet marketing
- Marketing -- Technological innovations