Publikuota 2001 m. kovo 28 d., Bantam Press.
Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” www.randomhouse.com/book/216369/creativity-inc-by-ed-catmull-and-amy-wallace
Loved this. I had heard the Pixar story previously as the story of John Laseter, but knew little of Ed Catmul, who was a tech guy who turned into the steward of a creative empire. Lots of interesting tidbits from his interactions with Steve Jobs and the early days of the PC industry. Also, some great tips on what does and does not make for a successful creative endeavour.
