Nudge

Improving Decisions About Health, Wealth, and Happiness

No cover

Cass R. Sunstein, Richard H. Thaler: Nudge (2009, Penguin Books)

Paperback

Published Jan. 4, 2009 by Penguin Books.

View on OpenLibrary

4 stars (3 reviews)

Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

10 editions

avatar for petras

rated it

4 stars