Raimondas Lapinskas apžvelgė autoriaus Cass R. Sunstein knygą Nudge
About choises
3 žvaigždutės
How do we make choices.
Hardcover
English kalba
Publikuota 2008 m. sausio 4 d., Yale University Press.
4 žvaigždutės
(3 atsiliepimai)
Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.
Siddhartha Golu apžvelgė autoriaus Cass R. Sunstein knygą Nudge
Review of 'Nudge' on 'Goodreads'
If you've read Thinking Fast and Slow, you've read this book.
Temos
- Economics -- Psychological aspects
- Choice (Psychology) -- Economic aspects
- Decision making -- Psychological aspects
- Consumer behavior