Losing the Signal

The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry

Nėra viršelio

Jacquie McNish, Sean Silcoff: Losing the Signal (2016, Flatiron Books)

288 psl.

English kalba

Publikuota 2016 m. liepos 21 d., Flatiron Books.

ISBN:
978-1-250-09606-7
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"In 2009, BlackBerry controlled half of the smartphone market. Today that number is less than one percent. What went so wrong? Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway. With unprecedented access to key players, senior executives, directors and competitors, Losing the Signal unveils the remarkable rise of a company that started above a bagel store in Ontario. At the heart of the story is an unlikely partnership between a visionary engineer, Mike Lazaridis, and an abrasive Harvard Business school grad, Jim Balsillie. Together, they engineered a pioneering pocket email device that became the tool of choice for presidents and CEOs. The …

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Temos

  • Blackberry (smartphone)