Atsiliepimai ir komentarai

I was disappointed by the depth of this book. It is full of name-dropping and happy rose-tinted sci-fi view of the future without the in-depth grasp of the problems that the new technologies solve and their limitations.

A short book with a few great ideas how to make your academic writing a successful routine. There is no writer's block if you allot some regular time for writing. Brief and to the point.

A very good overview of genetics that I have immensely enjoyed.

While I do agree with the thesis that big data is not everything when doing brand research, the author relies just on anecdotal observations to make same far-fetching conclusions. The results are definitely entertaining and interesting to read but you can't help but think that there is a lot BS in those conclusions: I would rather trust a serious antropological study than a brand consultant to reveal the nation's inner character and desires.

A great book that gives an interesting perspective of human history and shows that progress does not necessarily translate into more happiness. The second part of the book ran out of steam and while the ideas were agreeable, the chapters seemed much weaker and less coherent to the whole story.