Predictably Irrational, Revised and Expanded Edition

The Hidden Forces That Shape Our Decisions

Paperback, 384 pages

Published Aug. 15, 2010 by Harper Perennial.

ISBN:
978-0-06-135324-6
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OCLC Number:
276819155

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How do we think about money?What caused bankers to lose sight of the economy?What caused individuals to take on mortgages that were not within their means?What irrational forces guided our decisions?And how can we recover from an economic crisis? In this revised and expanded edition of the New York Times and Wall Street Journal bestseller Predictably Irrational, Duke University's behavioral economist Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Bringing a much-needed dose of sophisticated psychological study to the realm of public policy, Ariely offers his own insights into the irrationalities of everyday life, the decisions that led us to the financial meltdown of 2008, and the general ways we get ourselves into trouble.Blending common experiences and clever experiments with groundbreaking analysis, Ariely demonstrates how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our …

6 editions

Subjects

  • Business & Investing -- Marketing & Sales -- Consumer Behavior
  • Business & Investing -- Popular Economics
  • Health, Mind & Body -- Psychology & Counseling -- By Topic -- Decision-Making
  • Health, Mind & Body -- Psychology & Counseling -- Social Psychology & Interactions
  • Professional & Technical -- Professional Science -- Behavioral Sciences -- Cognitive Psychology
  • Professional & Technical -- Professional Science -- Behavioral Sciences -- Cognitive Science
  • Science -- Behavioral Sciences -- Cognitive Psychology