The mom test

How to talk to customers and learn if your business is a good idea when everyone is lying to you

135 pages

Published April 5, 2014 by CreateSpace.

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Hm. How to tell this. I read this book for exploration and found much more than expected. It is done first as and hands-on-guide for customer service and product development methods. It can help with so much more. And lead to better understanding in transformative praxis. It is practically a guide on how to do insightful process-based interviews, which are not interviews in the business kind of context. You can gain insights by asking the right questions and explore the needs and wants of people with needs and wants without falling into the trap of "oh no, I need to state something, let me come up with something".

Think about ongoing problems for the transformation from capitalism to something different. What are people really in need? From the concept to the practical level. Cut out all propaganda and get down to listen. And then propagate the heard things.

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