The hacking of the American mind

the science behind the corporate takeover of our bodies and brains

344 psl.

English kalba

Publikuota 2017 m. liepos 23 d.

ISBN:
978-1-101-98258-7
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OCLC numeris:
971913134

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"We all know that we can't put down our sodas or our cell phones. But what if these cravings are engineered--by design? And what if these desires actually cause damage--not just to ourselves, but to our families, our friends, and our entire society? While researching the toxic impact of sugar on our health for his New York Times best seller Fat Chance, Robert Lustig made a discovery that reaches beyond the politics of food. Our seemingly innocent addictions are far from it--they are biochemical, and they are damaging our bodies and our brains. With his trademark wit and incisiveness, Lustig reveals how these chemicals interact with one another to drive our behaviors, and how Big Business uses the science of addiction to keep us hooked--to our detriment, and for their profit. Dopamine is the 'reward' neurotransmitter that tells our brains 'This feels good, I want more.' Yet too much dopamine …

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