240 psl.
English kalba
Publikuota 2005 m. rugsėjo 8 d., Harvard Business School Press.
Blue ocean strategy
how to create uncontested market space and make the competition irrelevant
W. Chan Kim: Blue ocean strategy (2005, Harvard Business School Press)
- ISBN:
- 978-1-59139-619-2
Copied ISBN!
Temos
- New products
- Market segmentation