Softcover, 351 psl.
Publikuota 2009 m. rugpjūčio 20 d., Plume.
5 žvaigždutės
(1 atsiliepimas)
The Science of Fear is a disarmingly cheerful roundtrip shuttle to the new brain science, dissecting the fears that misguide and manipulate us every day. As award-winning journalist Daniel Gardner demonstrates, irrational fear springs from how humans miscalculate risks. Our hunter-gatherer brains evolved during the old Stone Age and struggle to make sense of a world utterly unlike the one that made them. Numbers, for instance, confuse us. Our "gut" tells us that even if there aren't "50,000 predators...on the Internet prowling for children," as a recent U.S. Attorney General claimed, then there must be an awful lot. And even if our "head" discovers that the number is baseless and no one actually knows the truth - there could be 100,000 or 500,000 - we are still more fearful simply because we heard the big number. And it is not only politicians and the media that traffic in fearmongering. Corporations …
The Science of Fear is a disarmingly cheerful roundtrip shuttle to the new brain science, dissecting the fears that misguide and manipulate us every day. As award-winning journalist Daniel Gardner demonstrates, irrational fear springs from how humans miscalculate risks. Our hunter-gatherer brains evolved during the old Stone Age and struggle to make sense of a world utterly unlike the one that made them. Numbers, for instance, confuse us. Our "gut" tells us that even if there aren't "50,000 predators...on the Internet prowling for children," as a recent U.S. Attorney General claimed, then there must be an awful lot. And even if our "head" discovers that the number is baseless and no one actually knows the truth - there could be 100,000 or 500,000 - we are still more fearful simply because we heard the big number. And it is not only politicians and the media that traffic in fearmongering. Corporations fatten their bottom lines with fear. Interest groups expand their influence with fear. Officials boost their budgets with fear. With more information, warnings and scary stories coming at us every day from every direction, we are more prone than ever to needlessly worry.
