Nario paskyra

petras

petras@ziurkes.group.lt

Prisijungė prieš 1 year,10 months

Ši nuoroda atsidaro kitame langelyje

Martin Lindström: Small data (2016, St. Martin's Press)

"Hired by the world's leading brands to find out what makes their customers tick, Martin …

Review of 'Small data' on 'Goodreads'

While I do agree with the thesis that big data is not everything when doing brand research, the author relies just on anecdotal observations to make same far-fetching conclusions. The results are definitely entertaining and interesting to read but you can't help but think that there is a lot BS in those conclusions: I would rather trust a serious antropological study than a brand consultant to reveal the nation's inner character and desires.

Yuval Noah Harari: Sapiens A Brief History of Humankind (EBook, 2014, Vintage)

100,000 years ago, at least six human species inhabited the earth. Today there is just …

Review of 'Sapiens A Brief History of Humankind' on 'Goodreads'

A great book that gives an interesting perspective of human history and shows that progress does not necessarily translate into more happiness. The second part of the book ran out of steam and while the ideas were agreeable, the chapters seemed much weaker and less coherent to the whole story.

Huffington, Arianna Stassinopoulos: The sleep revolution (2016)

"In her new book, Arianna Huffington, the co-founder and editor-in-chief of The Huffington Post, and …

Review of 'The sleep revolution' on 'Goodreads'

Reading this book will convince you that sleep is way underrated in our culture and being rested solves a lot of life's problems. It is a great insight, but it could have been written slightly more concisely – there was no need for 400 pages to repeat the same idea over and over again.