The Goal

a process of ongoing improvement

Paperback, 384 pages

English language

Published July 11, 2004 by North River Press.

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5 stars (2 reviews)

The Goal is about new global principles of manufacturing. It's about people trying to understand what makes their world tick so that they can make it better. As they think logically and consistently about their problems they are able to determine "cause and effect" relationships between their actions and the results. In the process they deduce some basic principles which they use to save their plant and make it successful. Used by thousands of companies and hundreds of business schools, this book is required reading for anyone interested in the Theory of Constraints. This book, which introduces the Theory of Constraints, is changing how America does business. The Goal is a gripping, fast-paced business novel about overcoming the barriers to making money. You will learn the fundamentals of identifying and solving the problems created by constraints. From the moment you finish the book you will be able to start successfully …

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Review of 'The Goal' on 'Goodreads'

5 stars

Eli Goldratt & Jeff Cox brings to the business world, what Albert Einstein brought to Physics. In his book the character of Alex learns about the Theory of Constraints from his mentor 'Jonah'. Through a series of events (and stresses) in Alex's life, he carefully examines the ongoing processes within the fictional company of Unico and to what extent these processes meet 'The Goal'.

This was my first business novel, and it is what lead me to many other business novels down the road..sort of the 'gateway drug' of the business novel.

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